Navigating Your Career

8 Tips for Joining a Pharmaceutical Board
Advisory Board
by Deborah S. Sarnoff, MD, FAAD, FACP on
If you are a physician who would like to become a part of a pharmaceutical board, here are tips to keep in mind when pursuing your next step. 1. Find an area you are passionate about, whether it is psoriasis, eczema, actinic keratoses, acne, lasers, fillers, and then start to try and publish papers on the topic. 2. Submit abstracts and present your findings in that particular area at meeting …
So you want to become a KOL?
Becoming a KOL
by NEXT STEPS IN DERM TEAM on
Many dermatologists wonder how best to become a KOL (Key Opinion Leader) or Thought Leader.  While there is no right or wrong way to accomplish this, following are some thoughts on ways to go about it. Ways to Enhance Your Reputation and Become a KOL It is important to have an opinion. This may seem obvious, but many individuals who want to be well thought of avoid expressing any opinion that …
Ask the Expert: Dr. Hilary Baldwin on Acne
by NEXT STEPS IN DERM TEAM on
Acne Awareness Month gives us access to international thought leader and acne guru Dr. Hilary Baldwin. Dr. Baldwin is medical director of the Acne Treatment & Research Center in Morristown, NJ which adopts an integrative approach to provide acne patients with additional services not typically offered in traditional dermatology clinics. If you have questions about her integrative approach to ma …
Marketing Tips & Tricks for Your Derm Practice
medical marketing
by NEXT STEPS IN DERM TEAM on
Marketing is in a constant state of change. Google updates their algorithms almost weekly. Social media platforms add new features. Technology provides more innovation. The list goes on and on. A doctor recently asked Risa Goldman Luksa of Goldman Marketing Group, “What has changed in medical marketing over the last year?” In her opinion, below are the 6 biggest changes: SEO (Search En …
Twitter for Derm Practices: Why You Need It
Twitter for Derm practices
by Brett Sandala - Ocean Drive Social on
For small businesses, Twitter is sometimes viewed as a “second-tier” social network, lagging behind more readily engaging platforms like Facebook or even LinkedIn . And despite falling behind those networks in stock market value, Twitter is in the headlines every single day, often as a conduit for newsworthy statements from celebrities, haphazard politicians, high-profile organizations, et …