Ask a Mentor Q&A Recap: Skincare Retailing, Staff and Patient Education, and the Art of Designing Custom Skincare Regimens
Custom Skincare Regimens
Our Next Steps readers had the opportunity to ask Dr. Leslie Baumann questions on Skincare Retailing, Staff and Patient Education, and the Art of Designing Custom Skincare Regimens. See all her insightful answers below. I am a board-certified dermatologist practicing in Nigeria for the last 2 years. I recently set out running a dermatology clinic and I have a huge interest in aesthetic dermatolo …
Private Equity-Backed Model Concerns and How to Prevent Private Equity-Backed Consolidation
Private Equity in Dermatology SanovaWorks JAAD Sailesh Konda
by Sailesh Konda, MD, FAAD on
I am pleased to publish my second delivery in this 2-part series, offering our perspectives on private equity (PE) to residents and early career dermatologists reading Next Steps in Derm. In part 1 of my series, I provided an overview of the PE landscape in dermatology along with five out of ten concerns about PE-backed models. Herein, I will highlight the remaining 5 concerns about PE-backed mode …
The Landscape of Private Equity in Dermatology and Concerns About Private Equity-Backed Models
Corporatization and the Rise of Private Equity in Dermatology
by Sailesh Konda, MD, FAAD on
Private equity (PE) is one of the hottest topics in dermatology right now. I knew nothing about PE during my residency and fellowship training. I entertained the possibility of working for a PE-backed group after my fellowship training and even shortly thereafter. However, after talking to many colleagues, I saw the light and walked away from the PE-backed model. I became fascinated with PE and be …
Dermatology Media Relations: When to Hire an Agency
media relations and press relations in dermatology and SanovaWorks
by Allison Sit on
Dermatology Media Relations - Part II So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own. When to use an agency: You’re in a large media market. If you’re in a large metro area, you wil …
5 Ways Media Relations Can Help You Build Your Practice
media relations
by Allison Sit on
Pop quiz: Advertising is the only way to promote a practice. Right?  Wrong. There’s another way to promote your practice in the media without purchasing ads.  Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me …