Marketing Tips & Tricks for Your Derm Practice
medical marketing
by NEXT STEPS IN DERM TEAM on
Marketing is in a constant state of change. Google updates their algorithms almost weekly. Social media platforms add new features. Technology provides more innovation. The list goes on and on. A doctor recently asked Risa Goldman Luksa of Goldman Marketing Group, “What has changed in medical marketing over the last year?” In her opinion, below are the 6 biggest changes: SEO (Search En …
Twitter for Derm Practices: Why You Need It
Twitter for Derm practices
by Brett Sandala - Ocean Drive Social on
For small businesses, Twitter is sometimes viewed as a “second-tier” social network, lagging behind more readily engaging platforms like Facebook or even LinkedIn . And despite falling behind those networks in stock market value, Twitter is in the headlines every single day, often as a conduit for newsworthy statements from celebrities, haphazard politicians, high-profile organizations, et …
The Online Review

online reviews
by NEXT STEPS IN DERM TEAM on
Create a Strategy and Team-Up with Technology Negative reviews may be one of the most frustrating experiences for a doctor. From a patient unhappy with the front desk staff, the parking situation, the price of their Rx, to the amount of one-on-one time with the doctor, unrealistic treatment expectations, or just because the patient is having a bad day. In today’s world your online reputation …
Ask a Mentor Q&A Recap: Skincare Retailing, Staff and Patient Education, and the Art of Designing Custom Skincare Regimens
Custom Skincare Regimens
by NEXT STEPS IN DERM TEAM on
Our Next Steps readers had the opportunity to ask Dr. Leslie Baumann questions on Skincare Retailing, Staff and Patient Education, and the Art of Designing Custom Skincare Regimens. See all her insightful answers below. I am a board-certified dermatologist practicing in Nigeria for the last 2 years. I recently set out running a dermatology clinic and I have a huge interest in aesthetic dermatolo …
Private Equity-Backed Model Concerns and How to Prevent Private Equity-Backed Consolidation
Private Equity in Dermatology SanovaWorks JAAD Sailesh Konda
by Sailesh Konda, MD, FAAD on
I am pleased to publish my second delivery in this 2-part series, offering our perspectives on private equity (PE) to residents and early career dermatologists reading Next Steps in Derm. In part 1 of my series, I provided an overview of the PE landscape in dermatology along with five out of ten concerns about PE-backed models. Herein, I will highlight the remaining 5 concerns about PE-backed mode …