How to Build Your Online Media Presence
Social Media
by Maxim Polansky, MD on
“I read great things about you on Yelp” is something that a chef at a restaurant would normally hear. Unfortunately, this phrase is becoming more and more common in the medical setting. And although most physicians would cringe when hearing that phrase, a recent survey of 1700 adults showed that 63% of respondents would choose to see a physician with a stronger online presence. This trend will …
Balancing Your Professional and Personal Lives
Work-Life Balance
by S. TYLER HOLLMIG, MD on
Attaining an ideal work-life balance is exceedingly difficult. Clinic priorities are often diametrically opposed to personal goals. Your plans to get to the gym or even home for dinner time with your children after a busy work day may come at the expense of finishing charting, yet if you make more time by seeing fewer patients, your practice may suffer. Dermatologists are fortunate to enjoy high l …
Put a Stop to the Time Suckers in Your Life
Time Management
by DORIS DAY, MD on
One thing we know for sure, there’s 24 hours in a day. How you spend that time can make the difference between feeling overwhelmed and drained vs feeling accomplished and fulfilled. It’s all in how you organize and manage your time. The top 5 time suckers are: Inefficiency Organization is the key to maximal efficiency. It’s very important to have a system for everything. I have files for p …
Marketing Tips & Tricks for Your Derm Practice
medical marketing
by NEXT STEPS IN DERM TEAM on
Marketing is in a constant state of change. Google updates their algorithms almost weekly. Social media platforms add new features. Technology provides more innovation. The list goes on and on. A doctor recently asked Risa Goldman Luksa of Goldman Marketing Group, “What has changed in medical marketing over the last year?” In her opinion, below are the 6 biggest changes: SEO (Search En …
Twitter for Derm Practices: Why You Need It
Twitter for Derm practices
by Brett Sandala - Ocean Drive Social on
For small businesses, Twitter is sometimes viewed as a “second-tier” social network, lagging behind more readily engaging platforms like Facebook or even LinkedIn . And despite falling behind those networks in stock market value, Twitter is in the headlines every single day, often as a conduit for newsworthy statements from celebrities, haphazard politicians, high-profile organizations, et …