The Landscape of Private Equity in Dermatology and Concerns About Private Equity-Backed Models
Corporatization and the Rise of Private Equity in Dermatology
by Sailesh Konda, MD, FAAD on
Private equity (PE) is one of the hottest topics in dermatology right now. I knew nothing about PE during my residency and fellowship training. I entertained the possibility of working for a PE-backed group after my fellowship training and even shortly thereafter. However, after talking to many colleagues, I saw the light and walked away from the PE-backed model. I became fascinated with PE and be …
Dermatology Media Relations: When to Hire an Agency
media relations and press relations in dermatology and SanovaWorks
by Allison Sit on
Dermatology Media Relations - Part II So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own. When to use an agency: You’re in a large media market. If you’re in a large metro area, you wil …
5 Ways Media Relations Can Help You Build Your Practice
media relations
by Allison Sit on
Pop quiz: Advertising is the only way to promote a practice. Right?  Wrong. There’s another way to promote your practice in the media without purchasing ads.  Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me …
Difficult Staff – Tips for Handling the Challenge
difficult staff
by SEEMAL R. DESAI, MD, FAAD on
Difficult Staff - One Challenge Among Many The day-to-day challenges that dermatologists face in the office setting can often be more challenging than providing the actual treatment to a patient. For example, staff attendance, training, interpersonal issues, monetary challenges, and compliance regulations are just a few examples of the many pieces of the complex puzzle. As many know, your staff c …
Using Social Media as a Professional and Clinical Tool
Next Steps social media on an ipad
by Angelo Landriscina, MD on
We are living at a time of unprecedented access to information. Anyone with an internet connection can access vast amounts of knowledge with little effort.  While this change has had broad implications for society at large, its impact is especially felt in medicine and science.  Clinical questions we might encounter on a day to day basis may now be answered with a simple google search.  The li …