The Online Review

online reviews
by NEXT STEPS IN DERM TEAM on
Create a Strategy and Team-Up with Technology Negative reviews may be one of the most frustrating experiences for a doctor. From a patient unhappy with the front desk staff, the parking situation, the price of their Rx, to the amount of one-on-one time with the doctor, unrealistic treatment expectations, or just because the patient is having a bad day. In today’s world your online reputation …
Ask a Mentor Q&A Recap: Skincare Retailing, Staff and Patient Education, and the Art of Designing Custom Skincare Regimens
Custom Skincare Regimens
by NEXT STEPS IN DERM TEAM on
Our Next Steps readers had the opportunity to ask Dr. Leslie Baumann questions on Skincare Retailing, Staff and Patient Education, and the Art of Designing Custom Skincare Regimens. See all her insightful answers below. I am a board-certified dermatologist practicing in Nigeria for the last 2 years. I recently set out running a dermatology clinic and I have a huge interest in aesthetic dermatolo …
Private Equity-Backed Model Concerns and How to Prevent Private Equity-Backed Consolidation
Private Equity in Dermatology SanovaWorks JAAD Sailesh Konda
by Sailesh Konda, MD, FAAD on
I am pleased to publish my second delivery in this 2-part series, offering our perspectives on private equity (PE) to residents and early career dermatologists reading Next Steps in Derm. In part 1 of my series, I provided an overview of the PE landscape in dermatology along with five out of ten concerns about PE-backed models. Herein, I will highlight the remaining 5 concerns about PE-backed mode …
The Landscape of Private Equity in Dermatology and Concerns About Private Equity-Backed Models
Corporatization and the Rise of Private Equity in Dermatology
by Sailesh Konda, MD, FAAD on
Private equity (PE) is one of the hottest topics in dermatology right now. I knew nothing about PE during my residency and fellowship training. I entertained the possibility of working for a PE-backed group after my fellowship training and even shortly thereafter. However, after talking to many colleagues, I saw the light and walked away from the PE-backed model. I became fascinated with PE and be …
Dermatology Media Relations: When to Hire an Agency
media relations and press relations in dermatology and SanovaWorks
by Allison Sit on
Dermatology Media Relations - Part II So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own. When to use an agency: You’re in a large media market. If you’re in a large metro area, you wil …