What is new in digital marketing?
Dear Derm Authority: What is new in digital marketing?
There are some major changes that have come out recently in the world of digital marketing and social media that will assist with the promotion of your dermatology practice.
Here is the breakdown:
Facebook - Facebook now offers stories that disappear within 24 hours similar to those of Snapchat and Instagram. This enables people to …
Dear Derm Authority: What is new in digital marketing?
There are some major changes that have come out recently in the world of digital marketing and social media that will assist with the promotion of your dermatology practice.
Here is the breakdown:
Facebook - Facebook now offers stories that disappear within 24 hours similar to those of Snapchat and Instagram. This enables people to … 
Your CV is your advocate.
It documents and credentials your accomplishments for someone who has never met you. It’s your pitch for an interview. Many hiring physicians are reading your CV on their phone! It must be concise, precise and easy to follow.
The first step is to provide current contact information, phone, personal email and LinkedIn public profile.
Next, Resident/intern/fe … 
Here is the best advice we could find to help make the transition from residency to the real world of dermatology a little easier.
The dermatology practice has grown more complex since I graduated residency and began practice in 1984. But it has also become more dynamic. We all have learned to grow and evolve with the changes. However, it could have been a little easier if I had known a few … 
No one I know decided to become a physician to be rich or famous. It’s a calling and a passion and we’re fighting hard to keep it that way. Being a dermatologist is a little different than many other fields of medicine because we also have a subset of us that practice aesthetic medicine as part or all of our area of expertise. The draw to aesthetics, selling products and performing procedures … 
We asked Derm Authority to answer your burning questions on building your own brand and what lessons were learned in the first years of practice. Read for expert answers below!
Dear Derm Authority,
Q: How do I start building my brand?
Every successful brand has a creative personal logo, business card, website, or landing page at minimum, and social media accounts. These all need to be b …