Always Keep Your Eyes Open for New Trends
At the time that I graduated residency and went on to a pediatric dermatology fellowship I was unaware of what my practice would look like as a new practitioner, and even more so a decade later. One of the most important things I learned in practice is that it is vitally important to keep an eye out for new trends or reappearances of old diseases. In this vein, I am going to list five things that …
At the time that I graduated residency and went on to a pediatric dermatology fellowship I was unaware of what my practice would look like as a new practitioner, and even more so a decade later. One of the most important things I learned in practice is that it is vitally important to keep an eye out for new trends or reappearances of old diseases. In this vein, I am going to list five things that … Continue reading "Always Keep Your Eyes Open for New Trends"
Unfortunately for many residency graduates, many of the decisions regarding interactions with pharmaceutical and medical device sales forces have been put into policies. These are often parallel to the strictest of parents attempting to shelter their children from what is socially perceived as “evil” or “influential” which in many instances has led to the development of very poor relations … 
In the initial mental construct of the practice I was most concerned that I would not have enough patients to remain open. The focus in the initial steps of the practice were staff, and location. We had to review EMR and Practice Management systems, computers, tablets, network and internet access. The other systems in the practice were phones, and the logistics of staff responsibilities and … 
Part I: Building Your “Team”
When a physician says he is going “solo”, it could not be further from the truth. Starting a new dermatology practice is a team effort, even when only one provider leads the charge. A successful practice has a team working effectively and efficiently to ensure the caregiver can provide quality care while growing a financially successful business. Just li … 
Dear Derm Authority: What is new in digital marketing?
There are some major changes that have come out recently in the world of digital marketing and social media that will assist with the promotion of your dermatology practice.
Here is the breakdown:
Facebook - Facebook now offers stories that disappear within 24 hours similar to those of Snapchat and Instagram. This enables people to … 