Ask the Expert: Dr. Hilary Baldwin on Acne
Acne Awareness Month gives us access to international thought leader and acne guru Dr. Hilary Baldwin. Dr. Baldwin is medical director of the Acne Treatment & Research Center in Morristown, NJ which adopts an integrative approach to provide acne patients with additional services not typically offered in traditional dermatology clinics. If you have questions about her integrative approach to ma …
Patient Buzz Series: Kylie Jenner and Walnut Scrubs
Patient BuzzThis month’s Patient Buzz includes several articles your patients may ask about during an office visit. Are walnut scrubs, like the one promoted by Kylie Jenner, good for the skin? Does sunscreen cause cancer? Are essential oils good for bug bites? Be prepared for these and other questions your patients may ask by checking out this listing of dermatology articles in the consumer press: A …
Patient Buzz
Dermatology Concerns in in Skin of Color Patients
skin of colorDuring the 16th Annual ODAC Dermatology, Aesthetics and Surgical Conference, I had the pleasure of taking part in the Resident Career Development Mentorship Program (a program supported by an educational grant from Sun Pharmaceutical Industries, Inc.). and was paired with Dr. Andrew Alexis, Chair of Dermatology at Mount Sinai St. Luke’s and Mount Sinai West in New York City. During a 45-min …
skin of color
Marketing Tips & Tricks for Your Derm Practice
medical marketingMarketing is in a constant state of change. Google updates their algorithms almost weekly. Social media platforms add new features. Technology provides more innovation. The list goes on and on. A doctor recently asked Risa Goldman Luksa of Goldman Marketing Group, “What has changed in medical marketing over the last year?” In her opinion, below are the 6 biggest changes: SEO (Search En …
medical marketing