Marketing a Dermatology Practice
Marketing does not have to be expensive or complicated. Regardless of what route you choose to implement in your practice, the best way to market yourself as a physicianis to provide excellent care and service to your patients.
To understand how marketing works and how it can help your practice, you begin by understanding patient choice. You can capture business by influencing a patient’s cho …
Marketing does not have to be expensive or complicated. Regardless of what route you choose to implement in your practice, the best way to market yourself as a physicianis to provide excellent care and service to your patients.
To understand how marketing works and how it can help your practice, you begin by understanding patient choice. You can capture business by influencing a patient’s cho … 
Top things to remember when seeing acne patients:
Expectations – remember acne is not just a disease of teenagers and can extend into adulthood, much more for females than males.
It is very important to find out how much of a medication they are using and how frequently they are using it.
Don’t make the treatment plan too complicated. I did this early on in my career and most patien … 
Graduating from residency is super exciting, but is also anxiety-provoking as you need to find your first "real" job.
The first aspect to think about when tackling this overwhelming idea is the type of environment in which you’d like to work. At first glance, it seems like a relatively straightforward decision: academics or private practice. However, there is much more to it as you need to al … 
The completion of a residency program represents the culmination of well more than a decade of arduous and even tortuous intellectual, physical and emotional effort. You have finally earned and can safely experience that long-awaited sigh of relief. You made it. The demands, commands, obstacles, grades, ratings, competency logs and grandiose attending physicians are behind you. You are finally lib … 
I had no idea how to run an office or hire staff.
Being a doctor is the easy part. I had no idea how to run an office or hire staff. There was no training for this in medical school or residency. We didn’t even learn coding or billing… I had the naïve impression that I would open an office and somehow everything would fall into place. My first receptionist was bipolar and would yell at the p …