Navigating Your Career

Ask the Expert: Dr. Hilary Baldwin on Acne
by NEXT STEPS IN DERM TEAM on
Acne Awareness Month gives us access to international thought leader and acne guru Dr. Hilary Baldwin. Dr. Baldwin is medical director of the Acne Treatment & Research Center in Morristown, NJ which adopts an integrative approach to provide acne patients with additional services not typically offered in traditional dermatology clinics. If you have questions about her integrative approach to ma …

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Marketing Tips & Tricks for Your Derm Practice
medical marketing
by NEXT STEPS IN DERM TEAM on
Marketing is in a constant state of change. Google updates their algorithms almost weekly. Social media platforms add new features. Technology provides more innovation. The list goes on and on. A doctor recently asked Risa Goldman Luksa of Goldman Marketing Group, “What has changed in medical marketing over the last year?” In her opinion, below are the 6 biggest changes: SEO (Search En …

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Twitter for Derm Practices: Why You Need It
Twitter for Derm practices
by Brett Sandala - Ocean Drive Social on
For small businesses, Twitter is sometimes viewed as a “second-tier” social network, lagging behind more readily engaging platforms like Facebook or even LinkedIn . And despite falling behind those networks in stock market value, Twitter is in the headlines every single day, often as a conduit for newsworthy statements from celebrities, haphazard politicians, high-profile organizations, et …

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Modifiers- What Stories Do They Tell?
CPT code modifiers
by Carrie Dunham-Leach on
Most think the full patient story is in the medical records. This is partially true, but a large part of the patient treatment story is told by the CPT codes billed and the modifiers added to those CPT codes. There are hundreds of modifiers to choose from and choose wisely because the modifiers added to a code could result in a denied or unpaid claim. Modifiers May Be Used To: Identify a rel …

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Claim Denials and Appeal Procedures
medical billing
by Carrie Dunham-Leach on
Recently, it was brought to my attention that some in the medical billing field refer to denials as either a hard or soft denial. I stubbornly insisted that denials are denials and need to be worked. Upon researching, soft denials are those that can still be fought or appealed while a hard denial is the end of the line, there is nowhere to go, and the claim will not be paid. How to Avoid Claim De …

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