Navigating Your Career

5 Ways Media Relations Can Help You Build Your Practice
media relations
by Allison Sit on
Pop quiz: Advertising is the only way to promote a practice. Right?  Wrong. There’s another way to promote your practice in the media without purchasing ads.  Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me …
The Five Cardinal Rules of Finding a Mentor Part 2 – Sealing the Deal
by KRISTINA COLLINS, MD on
This is the second article in the two-part series about the five cardinal rules of finding a mentor. In part one, I discussed rules one and two: be honest and fearless. Read on to learn how to seal the deal by following cardinal rules three, four, and five which cover the importance of being open-minded, putting in the effort, and embracing the ‘now.’ 3. Be open-minded. Sure, you may have …
Six Must Read Books (No Textbooks Allowed!)
Must Read Books
by NEXT STEPS IN DERM TEAM on
Six Must Read Books Recommended by JDD Authors From the memoirs of a talented neurosurgeon fighting terminal lung cancer to management advice on how to turn a good business into a great one, and everything in between, we asked a few JDD authors to tell us what their must read books are…when not studying of course! Beth McLellan, MD [caption id="attachment_4615" align="alignnone" width="3 …
The Cardinal Rules of Finding a Mentor: Part One
Finding a Mentor
by KRISTINA COLLINS, MD on
Isn’t There an App for This?! Finding a Mentor in the Time of Tinder From our first hand held on the playground and our braces-clanking first kiss, all the way to that potential walk down the aisle. Every tear-filled break-up, steamy night, or dating mishap in between. We spend an incredible amount of time finding that perfect mate. We embrace the struggles of dating and let’s face it, they b …
Difficult Staff – Tips for Handling the Challenge
difficult staff
by SEEMAL R. DESAI, MD, FAAD on
Difficult Staff - One Challenge Among Many The day-to-day challenges that dermatologists face in the office setting can often be more challenging than providing the actual treatment to a patient. For example, staff attendance, training, interpersonal issues, monetary challenges, and compliance regulations are just a few examples of the many pieces of the complex puzzle. As many know, your staff c …