Building Your Practice

Simple Ways Dermatologists Can Advance Equity, Diversity, and Inclusion
equity diversity and inclusionNext Steps in Derm, in partnership with ODAC Dermatology, Aesthetic and Surgical Conference, interviewed Dr. Omar N. Qutub (founder of his private clinic Defining Dermatology in his native Portland) about equity, diversity, and inclusion. Watch him unveil three simple ways clinicians can take action to help transform the face of dermatology.  Further Reading If you would like to read more …
equity diversity and inclusion
How to Build Your Injectable Business: Creating an Effective Marketing Plan
Dermatology MarketingPart 3 of 3 This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv …
Dermatology Marketing
Billing in Dermatology: A Quick Overview of Coding Modifiers
Medical CodingPart 2 of 2 Want to listen to a podcast about billing and coding? Click here  Check out the 411 of Medical Coding or visit Part I Correct dermatology billing and coding can be challenging due to the number of in-office procedures performed by dermatologists. The second part of this series will provide a quick overview of some of the more commonly utilized modifiers. Used to communicate wh …
Medical Coding
How to Build Your Injectable Business Part 2
injectible businessPart 2 of 3 In part one of this series I discussed how to prepare your practice for introducing injectables. In this second part, I will discuss how best to educate both your staff and patients. Staff Training You must take the time to educate your entire staff about the injectables, how much they cost, what the pre- and post-procedure instructions are, and how long the injectables will last. P …
injectible business
How to Build Your Injectable Business
injectible businessPart 1 of 2 Building a cash-based cosmetic injectable practice is daunting at first because there is so much competition. This three-part series will give you a roadmap for preparing yourself and your practice to be a successful top-tier cosmetic practice. Keep in mind that consistency and patience are crucial for success. Most de novo practices take about five years to develop into thriving cosm …
injectible business