Building Your Practice

How to Build Your Injectable Business: Creating an Effective Marketing Plan
Dermatology Marketing
by LESLIE BAUMANN, MD, FAAD on
Part 3 of 3 This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv …
Billing in Dermatology: A Quick Overview of Coding Modifiers
Medical Coding
by LINDSAY STROWD, MD on
Part 2 of 2 Want to listen to a podcast about billing and coding? Click here  Check out the 411 of Medical Coding or visit Part I Correct dermatology billing and coding can be challenging due to the number of in-office procedures performed by dermatologists. The second part of this series will provide a quick overview of some of the more commonly utilized modifiers. Used to communicate wh …
How to Build Your Injectable Business Part 2
injectible business
by LESLIE BAUMANN, MD, FAAD on
Part 2 of 3 In part one of this series I discussed how to prepare your practice for introducing injectables. In this second part, I will discuss how best to educate both your staff and patients. Staff Training You must take the time to educate your entire staff about the injectables, how much they cost, what the pre- and post-procedure instructions are, and how long the injectables will last. P …
How to Build Your Injectable Business
injectible business
by LESLIE BAUMANN, MD, FAAD on
Part 1 of 2 Building a cash-based cosmetic injectable practice is daunting at first because there is so much competition. This three-part series will give you a roadmap for preparing yourself and your practice to be a successful top-tier cosmetic practice. Keep in mind that consistency and patience are crucial for success. Most de novo practices take about five years to develop into thriving cosm …
The Importance of Running a Team Oriented Practice and Cultivating Cultural Awareness
Team
by Next Steps In Derm Team on
Cultural awareness is an important part of your new practice.  When starting your practice, it’s most important to remember that it’s hard. It’s hard to start making decisions for your patients, you will wake up at night thinking about your patients, you will spend long hours making sure that one medication was given the right way. You will train your staff to be part of a team—a …