Seven Tips for a Successful Media Interview
Speaking with the media can give even the most confident dermatologist anxiety, but there is no need to fear. Relax and remember these seven tips for successful interviews.
1. Let the Reporter Lead and Don’t Be Pushy
Remember – this is not your story. This is the reporter’s story. As a source, you are a vital part of the story, but you are not the one calling the shots. Whatever you do, do …
Speaking with the media can give even the most confident dermatologist anxiety, but there is no need to fear. Relax and remember these seven tips for successful interviews.
1. Let the Reporter Lead and Don’t Be Pushy
Remember – this is not your story. This is the reporter’s story. As a source, you are a vital part of the story, but you are not the one calling the shots. Whatever you do, do … Continue reading "Seven Tips for a Successful Media Interview"
In the last delivery of my Media Relations in Dermatology series, I covered how to develop a media pitch. So now that you’ve landed a media interview about dermatology, you are probably wondering what's next. Just like in job interviewing, the trick is to be prepared. Developing key messages helps you determine in advance the main message you want to communicate and its supporting facts. These a … 
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo … 
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil … 
Pop quiz: Advertising is the only way to promote a practice. Right? Wrong.
There’s another way to promote your practice in the media without purchasing ads. Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me … 