6 Steps to Develop a Media List and Pitch
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo …
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo … Continue reading "6 Steps to Develop a Media List and Pitch"
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil … 
At the time that I graduated residency and went on to a pediatric dermatology fellowship I was unaware of what my practice would look like as a new practitioner, and even more so a decade later. One of the most important things I learned in practice is that it is vitally important to keep an eye out for new trends or reappearances of old diseases. In this vein, I am going to list five things that … 