6 Steps to Develop a Media List and Pitch
Media Pitch
by Allison Sit on
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself. If you’ve decided you want to try working with the media directly, here are six steps to getting started: 1. Build your media list. Create a list of repo …
Dermatology Media Relations: When to Hire an Agency
media relations and press relations in dermatology and SanovaWorks
by Allison Sit on
Dermatology Media Relations - Part II So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own. When to use an agency: You’re in a large media market. If you’re in a large metro area, you wil …
by Elizabeth S. Robinson, MD on
In this throwback edition of the JDD Podcast "Ask the Investigator," host Adam Friedman speaks with Dr. Sylvia Hsu, Professor and Chair of Dermatology at the Lewis Katz School of Medicine at Temple University on her study published in the August 2008 edition of the JDD entitled, "A Case Series of 48 Patients Treated with Thalidomide." Get a taste of rich dermatology history with the evolution of t …
Always Keep Your Eyes Open for New Trends
At the time that I graduated residency and went on to a pediatric dermatology fellowship I was unaware of what my practice would look like as a new practitioner, and even more so a decade later. One of the most important things I learned in practice is that it is vitally important to keep an eye out for new trends or reappearances of old diseases. In this vein, I am going to list five things that …