Social Media

How to Build Your Online Media Presence
Social Media
by Maxim Polansky, MD on
“I read great things about you on Yelp” is something that a chef at a restaurant would normally hear. Unfortunately, this phrase is becoming more and more common in the medical setting. And although most physicians would cringe when hearing that phrase, a recent survey of 1700 adults showed that 63% of respondents would choose to see a physician with a stronger online presence. This trend will …
Twitter for Derm Practices: Why You Need It
Twitter for Derm practices
by Brett Sandala - Ocean Drive Social on
For small businesses, Twitter is sometimes viewed as a “second-tier” social network, lagging behind more readily engaging platforms like Facebook or even LinkedIn . And despite falling behind those networks in stock market value, Twitter is in the headlines every single day, often as a conduit for newsworthy statements from celebrities, haphazard politicians, high-profile organizations, et …
Using Social Media as a Professional and Clinical Tool
Next Steps social media on an ipad
by Angelo Landriscina, MD on
We are living at a time of unprecedented access to information. Anyone with an internet connection can access vast amounts of knowledge with little effort.  While this change has had broad implications for society at large, its impact is especially felt in medicine and science.  Clinical questions we might encounter on a day to day basis may now be answered with a simple google search.  The li …
ISRegen Webinar Series by Next Steps
ISRegen society
by NEXT STEPS IN DERM TEAM on
Please join us for one - or all four of the latest webinar series from Next Steps in Derm!  Details are below! November 22nd, 7pm ET Title: Epidermal Stem Cells: Their Role in Wound Healing and Skin Regeneration Presenter: Kavita Beri, MD [caption id="attachment_3235" align="alignnone" width="353"] Dr. Kavita Beri[/caption]   Concept of Regenerative Medicine & Regenera …
What is new in digital marketing?
SEO
by Tom La Vecchia, MBA on
Dear Derm Authority: What is new in digital marketing? There are some major changes that have come out recently in the world of digital marketing and social media that will assist with the promotion of your dermatology practice. Here is the breakdown: Facebook - Facebook now offers stories that disappear within 24 hours similar to those of Snapchat and Instagram.  This enables people to …