Social Media

Top Three Social Media No-Nos for Dermatologists
by NEXT STEPS IN DERM TEAM on
Next Steps in Derm, in partnership with ODAC Dermatology, Aesthetic and Surgical Conference, interviewed Dr. DiAnne Davis (a board-certified cosmetic dermatologist specializing in noninvasive facial rejuvenation, skin of color, hair loss, and cosmetic dermatologic surgery) about social media dos and don'ts. Watch as she offers her three best tips on how dermatologists should protect themselves bef …

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Ask the Expert with Dr. Joshua Zeichner – Q&A Recap
Dr. Joshua Zeichner
by NEXT STEPS IN DERM TEAM on
Next Steps readers had the opportunity to ask Dr. Joshua Zeichner questions on a variety of topics ranging from becoming a sought after media expert to delegating services to mid-level providers. See all his insightful answers below.  1) How did you build your press empire? Pretty much every article I come across in the consumer press has a quote, commentary, expert opinion from you. Any …

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How to Build Your Online Media Presence
Social Media
by Maxim Polansky, MD on
“I read great things about you on Yelp” is something that a chef at a restaurant would normally hear. Unfortunately, this phrase is becoming more and more common in the medical setting. And although most physicians would cringe when hearing that phrase, a recent survey of 1700 adults showed that 63% of respondents would choose to see a physician with a stronger online presence. This trend will …

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Twitter for Derm Practices: Why You Need It
Twitter for Derm practices
by Brett Sandala - Ocean Drive Social on
For small businesses, Twitter is sometimes viewed as a “second-tier” social network, lagging behind more readily engaging platforms like Facebook or even LinkedIn . And despite falling behind those networks in stock market value, Twitter is in the headlines every single day, often as a conduit for newsworthy statements from celebrities, haphazard politicians, high-profile organizations, et …

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Using Social Media as a Professional and Clinical Tool
Next Steps social media on an ipad
by Angelo Landriscina, MD on
We are living at a time of unprecedented access to information. Anyone with an internet connection can access vast amounts of knowledge with little effort.  While this change has had broad implications for society at large, its impact is especially felt in medicine and science.  Clinical questions we might encounter on a day to day basis may now be answered with a simple google search.  The li …

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