Social Media

Patient Buzz Series: Sephora Kids
Sephora KidsTweens and teens are now crazed about skin care products, posting videos on social media about their multi-step skincare routines and love of Sephora. According to Good Morning America, #tweenskincare has more than 49 million views on TikTok. Dermatologists warn that the products chosen aren’t just expensive, but they may be harmful to a child’s skin. In a Good Morning America segment, Dr. …
Sephora Kids
Author Q&A: YouTube Videos on Topical Steroid Withdrawal
topical steroid withdrawalThe 10 most viewed YouTube videos on topical steroid withdrawal (TSW) overall had low reliability and quality, according to a study published in the November issue of the Journal of Drugs in Dermatology. The authors recommend dermatologists provide alternate, evidence-based resources for their patients, both in clinical practice and online, including YouTube. To find out more about the quality …
topical steroid withdrawal
Top Three Social Media No-Nos for Dermatologists
Next Steps in Derm, in partnership with ODAC Dermatology, Aesthetic and Surgical Conference, interviewed Dr. DiAnne Davis (a board-certified cosmetic dermatologist specializing in noninvasive facial rejuvenation, skin of color, hair loss, and cosmetic dermatologic surgery) about social media dos and don'ts. Watch as she offers her three best tips on how dermatologists should protect themselves bef …
Ask the Expert with Dr. Joshua Zeichner – Q&A Recap
Dr. Joshua ZeichnerNext Steps readers had the opportunity to ask Dr. Joshua Zeichner questions on a variety of topics ranging from becoming a sought after media expert to delegating services to mid-level providers. See all his insightful answers below.  1) How did you build your press empire? Pretty much every article I come across in the consumer press has a quote, commentary, expert opinion from you. Any …
Dr. Joshua Zeichner
How to Build Your Online Media Presence
Social Media“I read great things about you on Yelp” is something that a chef at a restaurant would normally hear. Unfortunately, this phrase is becoming more and more common in the medical setting. And although most physicians would cringe when hearing that phrase, a recent survey of 1700 adults showed that 63% of respondents would choose to see a physician with a stronger online presence. This trend will …
Social Media