My Journey to Board Certification
board certified dermatologistAs a recent dermatology residency graduate and newly board-certified dermatologist, I've had a chance over the past few weeks to reflect on the twists and turns of the journey I've been on over the last 11 years. From medical school to residency, and now in private practice, the exams we've all faced along the way and the memories they elicit seem to stand front and center. This is my story. The …
board certified dermatologist
5 Ways Media Relations Can Help You Build Your Practice
media relationsPop quiz: Advertising is the only way to promote a practice. Right?  Wrong. There’s another way to promote your practice in the media without purchasing ads.  Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me …
media relations
Dermatology Treatment – Be Prepared for What Your Patients May Ask About
Do your patients ever ask you about a dermatology treatment or concern that may seem off-the-wall? Chances are they learned about that dermatology treatment or concern in the news. Want to know what your patients are reading about? Here are some recent news articles about dermatology in the consumer press:   Allure: Carbonated water in beauty products  Ear pimples How to …
The Five Cardinal Rules of Finding a Mentor Part 2 – Sealing the Deal
This is the second article in the two-part series about the five cardinal rules of finding a mentor. In part one, I discussed rules one and two: be honest and fearless. Read on to learn how to seal the deal by following cardinal rules three, four, and five which cover the importance of being open-minded, putting in the effort, and embracing the ‘now.’ 3. Be open-minded. Sure, you may have …