Three Steps to Developing Key Messages
In the last delivery of my Media Relations in Dermatology series, I covered how to develop a media pitch. So now that you’ve landed a media interview about dermatology, you are probably wondering what's next. Just like in job interviewing, the trick is to be prepared. Developing key messages helps you determine in advance the main message you want to communicate and its supporting facts. These a …
In the last delivery of my Media Relations in Dermatology series, I covered how to develop a media pitch. So now that you’ve landed a media interview about dermatology, you are probably wondering what's next. Just like in job interviewing, the trick is to be prepared. Developing key messages helps you determine in advance the main message you want to communicate and its supporting facts. These a … 
My two-year-old nephew is a talker, and he will talk to anyone who is willing to listen. “I have a big red truck.” “That’s delicious.” “Uncle Bobby, sing that song.”
But of all the words he knows, his favorite word, as with any two-year-old, is simple – “No.”
“Do you want to eat dinner?”
“No.”
“Do you want to take a nap?”
“No.”
“Can Uncle Bob … 
Skin conditions affect tens of millions of people across the United States with symptoms that range from purely cosmetic to downright painful—and in some cases lethal. In addition, skin conditions can signal deeper problems. For example, patients with psoriasis are at a higher risk because of associated comorbidities such as chronic pulmonary disease, diabetes, renal disease, and rheumatic disea … 
Our Next Steps readers had the opportunity to ask Dr. Jeremy Brauer questions on new technologies, emerging therapies, and the art of communicating complex medical procedure to patients. See all his insightful answers below.
I’m a recently graduated dermatology resident who just joined a private practice group where the majority of the procedures I perform are cosmetic. What is your advice for … 
We are excited to announce our final mentor of 2018: Dr. Leslie Baumann. In this monthly Ask a Mentor segment, we identify an accomplished mentor in the field of Dermatology to answer your questions about career development and their unique areas of expertise.
Do you have questions about cosmeceuticals or skincare regimen design? Would you like to share or discuss any challenges you are exper … 