Marketing a Dermatology Practice
Marketing does not have to be expensive or complicated. Regardless of what route you choose to implement in your practice, the best way to market yourself as a physicianis to provide excellent care and service to your patients.
To understand how marketing works and how it can help your practice, you begin by understanding patient choice. You can capture business by influencing a patient’s cho …
Marketing does not have to be expensive or complicated. Regardless of what route you choose to implement in your practice, the best way to market yourself as a physicianis to provide excellent care and service to your patients.
To understand how marketing works and how it can help your practice, you begin by understanding patient choice. You can capture business by influencing a patient’s cho … 
Top things to remember when seeing acne patients:
Expectations – remember acne is not just a disease of teenagers and can extend into adulthood, much more for females than males.
It is very important to find out how much of a medication they are using and how frequently they are using it.
Don’t make the treatment plan too complicated. I did this early on in my career and most patien … 
I had no idea how to run an office or hire staff.
Being a doctor is the easy part. I had no idea how to run an office or hire staff. There was no training for this in medical school or residency. We didn’t even learn coding or billing… I had the naïve impression that I would open an office and somehow everything would fall into place. My first receptionist was bipolar and would yell at the p … 
There are many benefits to joining a local or regional dermatology society
The decision to join a local or regional dermatology societies is important during residency and post-residency. There are many benefits to joining a local or regional dermatology society. Including, but not limited to, educational opportunities, social interaction and professional stimulation. Another benefit is for commu … 
We go through many, many years of training and hard work to become physicians and to specialize in the field of our choice.
When I graduated from residency, I gave a lot of thought to the kind of practice I wanted to have or in which I wanted to participate. I decided to open my own practice so I would have full control and be my own boss, as my physician father had taught me should be true for a … 