Starting and Running a Practice

5 Ways Media Relations Can Help You Build Your Practice
media relations
by Allison Sit on
Pop quiz: Advertising is the only way to promote a practice. Right?  Wrong. There’s another way to promote your practice in the media without purchasing ads.  Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me …
Difficult Staff – Tips for Handling the Challenge
difficult staff
Difficult Staff - One Challenge Among Many The day-to-day challenges that dermatologists face in the office setting can often be more challenging than providing the actual treatment to a patient. For example, staff attendance, training, interpersonal issues, monetary challenges, and compliance regulations are just a few examples of the many pieces of the complex puzzle. As many know, your staff c …
Using Social Media as a Professional and Clinical Tool
Next Steps social media on an ipad
by Angelo Landriscina, MD on
We are living at a time of unprecedented access to information. Anyone with an internet connection can access vast amounts of knowledge with little effort.  While this change has had broad implications for society at large, its impact is especially felt in medicine and science.  Clinical questions we might encounter on a day to day basis may now be answered with a simple google search.  The li …
Staying Up-To-Date with Dermatology Billing and Coding
Billing and Coding
by Harold R Gibson on
Dermatology practices often deal with denials and even audits because the complexities of billing and coding lend themselves to a lot of billing and coding errors. Billing and coding for dermatology requires detailed reporting, detailed information on procedures completed and following multiple procedure rules. Throughout the past several years, multiple changes have been made to dermatology codes …
Old Enough: How to Gain Patients’ Trust as a Young (or Young-Looking) Physician
young doctor, patient trust, clinical skills
by Angelo Landriscina, MD on
“Hey, Doogie Howser!” “So you want to be a dermatologist? Are you in High School?” “Must be Bring Your Kid to Work day.” These are just a few of the many comments that I have received about my youthful appearance since starting my Dermatology residency.  Being a young doctor in my 20’s, many of my interactions with patients start like this: they expect some seasoned, authoritativ …