1. Focus on technologies that have a high likelihood of success in common conditions.
2. Have one room where you focus on many devices in the same space so that you can deliver the full buffet of services without moving the patient.
3. Steer people away from procedures that offer little benefit, even if they’ve read about them in magazines.
4. It’s a bad idea to buy technologies that are not based on your personal experience of seeing them in action and have relatively long-term follow-ups.