Dermatology Concerns in in Skin of Color Patients
skin of colorDuring the 16th Annual ODAC Dermatology, Aesthetics and Surgical Conference, I had the pleasure of taking part in the Resident Career Development Mentorship Program (a program supported by an educational grant from Sun Pharmaceutical Industries, Inc.). and was paired with Dr. Andrew Alexis, Chair of Dermatology at Mount Sinai St. Luke’s and Mount Sinai West in New York City. During a 45-min …
skin of color
Marketing Tips & Tricks for Your Derm Practice
medical marketingMarketing is in a constant state of change. Google updates their algorithms almost weekly. Social media platforms add new features. Technology provides more innovation. The list goes on and on. A doctor recently asked Risa Goldman Luksa of Goldman Marketing Group, “What has changed in medical marketing over the last year?” In her opinion, below are the 6 biggest changes: SEO (Search En …
medical marketing
Sentinel Lymph Node Biopsy for Melanoma
John Zitelli, MDBacked by a mountain of evidence, Dr. Zitelli walked us through the new and changing role of sentinel lymph node biopsy for melanoma in a riveting 20-minute talk presented at the 16th annual ODAC conference. Here are the highlights. "Let’s separate what’s really evidence based from what you’ve been told.” Before delving in, Dr. Zitelli skillfully laid the framework for his lecture. The c …
John Zitelli, MD