How to Build Your Online Media Presence
“I read great things about you on Yelp” is something that a chef at a restaurant would normally hear. Unfortunately, this phrase is becoming more and more common in the medical setting. And although most physicians would cringe when hearing that phrase, a recent survey of 1700 adults showed that 63% of respondents would choose to see a physician with a stronger online presence. This trend will …
“I read great things about you on Yelp” is something that a chef at a restaurant would normally hear. Unfortunately, this phrase is becoming more and more common in the medical setting. And although most physicians would cringe when hearing that phrase, a recent survey of 1700 adults showed that 63% of respondents would choose to see a physician with a stronger online presence. This trend will … 
This month’s Patient Buzz includes warnings for consumers: Fake facial fillers for sale online. A recall of a popular at-home light therapy mask. An acne treatment promoted by a celebrity that may irritate the skin.
Be prepared for the questions your patients may ask by perusing this list of dermatology news from the consumer press:
Allure: Fake facial fillers
Allure: Scalp acne
Bu … 
Attaining an ideal work-life balance is exceedingly difficult. Clinic priorities are often diametrically opposed to personal goals. Your plans to get to the gym or even home for dinner time with your children after a busy work day may come at the expense of finishing charting, yet if you make more time by seeing fewer patients, your practice may suffer. Dermatologists are fortunate to enjoy high l … 
Podcast host Dr. Adam Friedman sat down with Dr. Shari Lipner, associate professor of dermatology at New York-Presbyterian Hospital/Weill Cornell Medical Center and international nail expert extraordinaire, to discuss the accuracy and quality of internet based information on Onychomycosis.
Dr. Aaron Fong, PGY-3 dermatology resident at George Washington University School of Medicine and Health … 
In an effort to shed light on the importance of incorporating LGBTQ+ health in medical curriculums and understanding the role that dermatologists play in caring for LGBTQ+ patients, Next Steps in Derm reached out to Dr. Kara Sternhell-Blackwell, Assistant Professor of Dermatology and Director of LGBTQ Initiatives in Medicine at Washington University School of Medicine. Dr. Blackwell’s active inv … 