Six Tips to Becoming a Trusted Media Source
You’ve survived your first media interview. You may have even enjoyed it. But how do you become your area’s go-to expert on all things dermatology? Follow these six tips to becoming a trusted media source.
Be Reliable
Always, always, always respond to reporter inquiries as soon as possible. While most print reporters have longer deadlines for their feature stories, TV reporters are typically …
You’ve survived your first media interview. You may have even enjoyed it. But how do you become your area’s go-to expert on all things dermatology? Follow these six tips to becoming a trusted media source.
Be Reliable
Always, always, always respond to reporter inquiries as soon as possible. While most print reporters have longer deadlines for their feature stories, TV reporters are typically … Continue reading "Six Tips to Becoming a Trusted Media Source"
Speaking with the media can give even the most confident dermatologist anxiety, but there is no need to fear. Relax and remember these seven tips for successful interviews.
1. Let the Reporter Lead and Don’t Be Pushy
Remember – this is not your story. This is the reporter’s story. As a source, you are a vital part of the story, but you are not the one calling the shots. Whatever you do, do … 
In the last delivery of my Media Relations in Dermatology series, I covered how to develop a media pitch. So now that you’ve landed a media interview about dermatology, you are probably wondering what's next. Just like in job interviewing, the trick is to be prepared. Developing key messages helps you determine in advance the main message you want to communicate and its supporting facts. These a … 
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo … 
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil … 