Best Practices for Developing Your Social Media Brand
social media brandSocial media has taken dermatology—like much of medicine—to a new level of connectedness with patients and the community. And with it, there are many new strategies to uncover to better understand how to build your brand. Here, we will review some of the lessons shared by Dr. Dhaval Bhanusali during his Skin of Color Update conference workshop on how to build your social media presence. A …
social media brand
Top Three Social Media No-Nos for Dermatologists
Next Steps in Derm, in partnership with ODAC Dermatology, Aesthetic and Surgical Conference, interviewed Dr. DiAnne Davis (a board-certified cosmetic dermatologist specializing in noninvasive facial rejuvenation, skin of color, hair loss, and cosmetic dermatologic surgery) about social media dos and don'ts. Watch as she offers her three best tips on how dermatologists should protect themselves bef …
Acne Information on Instagram: Quality of Content & the Role of Dermatologists on Social Media
acneINTRODUCTION Common among adolescents and adults, acne vulgaris accounts for a significant portion of dermatology appointments.1 While there are a variety of safe, effective, and evidence-based treatments available, there are also numerous products for acne marketed on social media that are untested and/or show no benefit in treating acne vulgaris. Even for treatments with known efficacy, quality …
acne
Using Social Media as a Professional and Clinical Tool
Next Steps social media on an ipadWe are living at a time of unprecedented access to information. Anyone with an internet connection can access vast amounts of knowledge with little effort.  While this change has had broad implications for society at large, its impact is especially felt in medicine and science.  Clinical questions we might encounter on a day to day basis may now be answered with a simple google search.  The li …
Next Steps social media on an ipad
Dear Derm Authority: How do I build a strong CV in the age of social media?
CV Your CV is your advocate. It documents and credentials your accomplishments for someone who has never met you. It’s your pitch for an interview. Many hiring physicians are reading your CV on their phone! It must be concise, precise and easy to follow. The first step is to provide current contact information, phone, personal email and LinkedIn public profile. Next, Resident/intern/fe …
CV
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