Dear Derm Authority: How do I build a strong CV in the age of social media?
Your CV is your advocate.
It documents and credentials your accomplishments for someone who has never met you. It’s your pitch for an interview. Many hiring physicians are reading your CV on their phone! It must be concise, precise and easy to follow.
The first step is to provide current contact information, phone, personal email and LinkedIn public profile.
Next, Resident/intern/fe …
Your CV is your advocate.
It documents and credentials your accomplishments for someone who has never met you. It’s your pitch for an interview. Many hiring physicians are reading your CV on their phone! It must be concise, precise and easy to follow.
The first step is to provide current contact information, phone, personal email and LinkedIn public profile.
Next, Resident/intern/fe … Continue reading "Dear Derm Authority: How do I build a strong CV in the age of social media?"
Using social media to engage current and prospective clients is fast becoming a non-negotiable part of marketing. At the same time, it can become overwhelming to know where to begin or how to approach some of the different platforms. The best way to use social media to build your practice is in providing valuable information, and other content that relates to your business or services.
Boos … 
I want to challenge you to spend time in building up social media for your career. I’m not talking about your personal Snapchat; in fact, I think you should keep personal social media accounts separate from your public professional ones. I am advocating instead for you to invest in your professional social media accounts, a page that says to the world what kind of doctor you are and why peop … 
If the eyes are the windows to the soul, the eyebrows must surely be the frames, shaping the face and giving definition to the eyes and forehead. Many women spend a great deal of time maintaining the appearance of the eyebrows, via plucking and shaping, cosmetics, or even surgical implants. Historically, fashionable trends revolved around thickness, hue, and the shape of the arch; and there is no … 
Becoming a media expert can help grow a dermatology practice. But how and where do you begin? In this 6-part series, Allison Sit, public relations and communications expert, shares valuable advice on how to get started. Read each part of the series below:
Part 1: Five Ways Media Relations Can Help You Build Your Practice
Part 2: When to Hire An Agency
Part 3: Six Steps to Develop a Med … 