Six Tips to Becoming a Trusted Media Source
You’ve survived your first media interview. You may have even enjoyed it. But how do you become your area’s go-to expert on all things dermatology? Follow these six tips to becoming a trusted media source.
Be Reliable
Always, always, always respond to reporter inquiries as soon as possible. While most print reporters have longer deadlines for their feature stories, TV reporters are typically …
You’ve survived your first media interview. You may have even enjoyed it. But how do you become your area’s go-to expert on all things dermatology? Follow these six tips to becoming a trusted media source.
Be Reliable
Always, always, always respond to reporter inquiries as soon as possible. While most print reporters have longer deadlines for their feature stories, TV reporters are typically … Continue reading "Six Tips to Becoming a Trusted Media Source"
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil … 
Pop quiz: Advertising is the only way to promote a practice. Right? Wrong.
There’s another way to promote your practice in the media without purchasing ads. Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me … 
Tranexamic acid is one of the latest therapies for treating melasma, and one that’s most commonly prescribed for women. An editorial published in the April issue of the Journal of Drugs in Dermatology encourages dermatology clinicians to also consider the effect melasma has on men and to utilize tranexamic acid as a treatment option.
I interviewed the authors, dermatologist and Mohs surgeon A … 