Three Steps to Developing Key Messages
media relations dermatologyIn the last delivery of my Media Relations in Dermatology series, I covered how to develop a media pitch. So now that you’ve landed a media interview about dermatology, you are probably wondering what's next. Just like in job interviewing, the trick is to be prepared. Developing key messages helps you determine in advance the main message you want to communicate and its supporting facts. These a …
media relations dermatology
Patient Buzz: Should Dermatologists Recommend LED Light Therapy Masks? The Expert Weighs In
Light therapyPrevention wrote an article recently about a new popular skin treatment among celebrities -- LED light therapy masks. So how should you respond if a patient asks about this treatment? For an expert opinion, I consulted Jeremy A. Brauer, MD, clinical associate professor in the Ronald O. Perelman Department of Dermatology at NYU School of Medicine. What is your opinion on the effectiveness o …
Light therapy
Achieving Work-Life Balance with One Simple Word
work-life balanceMy two-year-old nephew is a talker, and he will talk to anyone who is willing to listen. “I have a big red truck.” “That’s delicious.” “Uncle Bobby, sing that song.” But of all the words he knows, his favorite word, as with any two-year-old, is simple – “No.” “Do you want to eat dinner?” “No.” “Do you want to take a nap?” “No.” “Can Uncle Bob …
work-life balance
Basal Cell Carcinoma – Friday Pop Quiz 12/21
A patient undergoes an excision for a basal cell carcinoma on the left neck with complex closure reported. 2 weeks following the excision she returns. She says earlier that week she was gardening and came into some poison ivy that is giving a pruritic arm rash. You prescribe a topical steroid for use and code the visit as a 99213. Does the visit need a modifier? A). No, the patient is beyond th …
Overcoming Barriers to Dermatological Treatment
dermatological treatmentSkin conditions affect tens of millions of people across the United States with symptoms that range from purely cosmetic to downright painful—and in some cases lethal. In addition, skin conditions can signal deeper problems. For example, patients with psoriasis are at a higher risk because of associated comorbidities such as chronic pulmonary disease, diabetes, renal disease, and rheumatic disea …
dermatological treatment