6 Steps to Develop a Media List and Pitch
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo …
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo … Continue reading "6 Steps to Develop a Media List and Pitch"
Avoid Physician Burnout
“I don’t know.” It’s a phrase that is near and dear to my heart.
In medical school, we were told it was the go-to phrase when we didn’t know the answer to a question. After all, we were medical students. How much could anyone really expect us to know?
What is the diagnosis? “I don’t know.” What is the etiology? “I don’t know.” What is the first- … 
Building a Career in Aesthetic & Laser Dermatology, Medical Journalism, and Becoming a Published Book Author
Our Next Steps readers had the opportunity to ask Dr. Doris Day questions on building a career in aesthetic and laser dermatology, medical journalism, and becoming a published book author. See all her insightful answers below
1. As an accomplished author, what advice do you have for t … 
New Technologies, Emerging Therapies, and the Art of Communicating Complex Medical Procedures to Patients
We are excited to announce another installment of our recurring series: Ask a Mentor. In this monthly segment, we identify an accomplished mentor in the field of Dermatology to answer your questions about career development and their unique areas of expertise.
If you have questions on new … 
As a recently “Board-certified” dermatologist, I would like to think that this distinction matters – not only for me but for my patients. I would hope that becoming a Diplomate of the American Board of Dermatology (ABD) is more than a title. But honestly, I’m not sure it is.
Breaking Down the Board’s Purpose
The ABD exists “to serve the public by setting high standards for dermatolog … 