Three Steps to Developing Key Messages
In the last delivery of my Media Relations in Dermatology series, I covered how to develop a media pitch. So now that you’ve landed a media interview about dermatology, you are probably wondering what's next. Just like in job interviewing, the trick is to be prepared. Developing key messages helps you determine in advance the main message you want to communicate and its supporting facts. These a …
In the last delivery of my Media Relations in Dermatology series, I covered how to develop a media pitch. So now that you’ve landed a media interview about dermatology, you are probably wondering what's next. Just like in job interviewing, the trick is to be prepared. Developing key messages helps you determine in advance the main message you want to communicate and its supporting facts. These a … 
Our Next Steps readers had the opportunity to ask Dr. Jeremy Brauer questions on new technologies, emerging therapies, and the art of communicating complex medical procedure to patients. See all his insightful answers below.
I’m a recently graduated dermatology resident who just joined a private practice group where the majority of the procedures I perform are cosmetic. What is your advice for … 
We are excited to announce our final mentor of 2018: Dr. Leslie Baumann. In this monthly Ask a Mentor segment, we identify an accomplished mentor in the field of Dermatology to answer your questions about career development and their unique areas of expertise.
Do you have questions about cosmeceuticals or skincare regimen design? Would you like to share or discuss any challenges you are exper … 
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo … 
Avoid Physician Burnout
“I don’t know.” It’s a phrase that is near and dear to my heart.
In medical school, we were told it was the go-to phrase when we didn’t know the answer to a question. After all, we were medical students. How much could anyone really expect us to know?
What is the diagnosis? “I don’t know.” What is the etiology? “I don’t know.” What is the first- … 