Derm Topics

Dr. Noelani Gonzalez on her Hyperpigmentation JDD Manuscript
HyperpigmentationNatural Cosmeceutical Ingredients for Hyperpigmentation JDD peer-reviewed manuscript by Noelani Gonzalez MD and Maritza Perez MD January 2016 | Volume 15 | Issue 1 | Original Article | 26 | Copyright © 2016 As a young dermatologist, why is this article important? Natural ingredients are becoming more popular in the world of dermatology. New practitioners will most likely have patients who …
Hyperpigmentation
Five Tips for Incorporating Cosmetic Procedures Into A Medical Practice
Cosmetic injectablesThe most rewarding part of my job is making people happy, exceeding their expectations, and improving their self-esteem. In my private practice in Manhattan and Long Island, New York, I specialize in skin cancer treatment and cosmetic dermatology. Although these might seem like polar opposites, in reality I bridge two worlds of medicine whose goals are the same: to help people stay healthy and to …
Cosmetic injectables
How to Spot and Avoid Dealing with Difficult Cosmetic Patients
difficult cosmetic patient Many dermatologists enjoy seeing and treating cosmetic patients. There is the creative artistic aspect to treating these patients, as well as the fairly immediate improvement, minimal downtime and risk, and overall mostly happy patients who pay good money to look their best. However, a cosmetic patient who is not pleased with you or the results they achieved can give you gray hair, or worse, l …
difficult cosmetic patient
How to Build Your Injectable Business: Creating an Effective Marketing Plan
Dermatology MarketingPart 3 of 3 This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv …
Dermatology Marketing
How to Build Your Injectable Business Part 2
injectible businessPart 2 of 3 In part one of this series I discussed how to prepare your practice for introducing injectables. In this second part, I will discuss how best to educate both your staff and patients. Staff Training You must take the time to educate your entire staff about the injectables, how much they cost, what the pre- and post-procedure instructions are, and how long the injectables will last. P …
injectible business