5 Ways Media Relations Can Help You Build Your Practice
Pop quiz: Advertising is the only way to promote a practice. Right? Wrong.
There’s another way to promote your practice in the media without purchasing ads. Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me …
Pop quiz: Advertising is the only way to promote a practice. Right? Wrong.
There’s another way to promote your practice in the media without purchasing ads. Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me … Continue reading "5 Ways Media Relations Can Help You Build Your Practice"
This is the second article in the two-part series about the five cardinal rules of finding a mentor. In part one, I discussed rules one and two: be honest and fearless. Read on to learn how to seal the deal by following cardinal rules three, four, and five which cover the importance of being open-minded, putting in the effort, and embracing the ‘now.’
3. Be open-minded.
Sure, you may have … 
Six Must Read Books Recommended by JDD Authors
From the memoirs of a talented neurosurgeon fighting terminal lung cancer to management advice on how to turn a good business into a great one, and everything in between, we asked a few JDD authors to tell us what their must read books are…when not studying of course!
Beth McLellan, MD
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Isn’t There an App for This?! Finding a Mentor in the Time of Tinder
From our first hand held on the playground and our braces-clanking first kiss, all the way to that potential walk down the aisle. Every tear-filled break-up, steamy night, or dating mishap in between. We spend an incredible amount of time finding that perfect mate. We embrace the struggles of dating and let’s face it, they b … 
The way we select the future generation of dermatologists is overdue for an overhaul.
Having just recently completed my residency at Oregon Health & Science University, I am still able to vividly recall the stress-inducing and bank-breaking experience of applying to dermatology. It’s no secret that getting into dermatology is very competitive, so I was told by several mentors to apply to/in …