How to Build Your Injectable Business: Creating an Effective Marketing Plan
Part 3 of 3
This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv …
Part 3 of 3
This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv … Continue reading "How to Build Your Injectable Business: Creating an Effective Marketing Plan"
Part 1 of 2
The process of billing and coding may at first seem daunting. But by doing a little research you’ll find these tasks to be easier than you thought. In part one of this series, we’ll take a look at electronic medical record systems. Next month’s part two will cover proper coding.
Dermatology training programs and practices are increasingly utilizing electronic medical record s … 
Part 2 of 3
In part one of this series I discussed how to prepare your practice for introducing injectables. In this second part, I will discuss how best to educate both your staff and patients.
Staff Training
You must take the time to educate your entire staff about the injectables, how much they cost, what the pre- and post-procedure instructions are, and how long the injectables will last. P … 
How did you know you chose the right specialty in dermatology?
I was lucky enough to do my residency training at Eastern Virginia Medical School in Norfolk, VA, where we had a full-time pediatric dermatologist on staff (Dr. Judith Williams). Her clinical expertise and ability to put parents at ease in the face of complex problems made me realize how intellectually challenging pediatric dermatol … 
Residency is your golden opportunity. While stressful and demanding, it offers the chance to learn everything you can about dermatology before stepping into the real world (which you haven’t seen since before medical school).
While I did much to prepare for my dermatology career, there are few things I should have paid more attention to during my training.
The most obvious for me now is CODING … 