Have you considered creating professional social media accounts but need some guidance? Next Steps in Derm, in partnership with ODAC Dermatology, Aesthetic & Surgical Conference, interviewed Dr. Ronda Farah, dermatologist and social media correspondent for the American Academy of Dermatology. Watch as Dr. Farah outlines her top five tips for dermatology clinicians in using social media. Learn three social media aspects you should determine before you start. Hear what Dr. Farah says you need when establishing a place to record your video posts. Plus find out how you can help your patients get quality skin, hair and nail information on social media.
Further Reading
If you want to read more about social media, check out the following articles published in the Journal of Drugs in Dermatology:
Tips, Trends, and Truths: A Study of Psoriasis Treatment Content on TikTok
ABSTRACT
Introduction: With more than two billion downloads since its launch, TikTok is the fastest-growing video-sharing platform in the world. Many people turn to TikTok for dermatologic medical information. However, there is limited data about psoriasis and psoriasis treatment content on this social media platform.
Objective: To compare the viewer engagement, content quality, and viewer experience of psoriasis treatment TikTok videos between physicians and non-physicians.
Methods: We searched the terms “psoriasis” and “psoriasis treatment” on TikTok. Video characteristics were collected. Content quality was evaluated using DISCERN. Viewer experience was assessed using the AVA.
Results: Viewer engagement did not significantly differ between physicians and non-physician content creators (0.033 plus/minus 0.005 vs 0.047 plus/minus 0.001, P=0.066). Compared to non-physicians, physicians created videos of higher quality (DISCERN: 1.76 plus/minus 0.058 vs 1.44 plus/minus 0.032, P<0.001) and of greater viewer experience (AVA: 2.55 plus/minus 0.183 vs 1.96 plus/minus 0.081, P=0.001). However, there is room for improvement in terms of creating videos of higher quality by both physicians and non-physicians.
Conclusion: TikTok can be a powerful tool to promote health literacy and dispel misinformation. Dermatologists may consider focusing their efforts on creating comprehensive educational content and incorporating trending features to reach a wider audience.
#Laser Surgery: How Lasers are Portrayed on Instagram
ABSTRACT
Instagram has become one of the primary means by which the public access information, societal trends, and entertainment content. One particular trend, posting content about minimally invasive cosmetic procedures, specifically laser surgery, is frequently highlighted on social media in the form of before-and-after photos, procedural videos, educational posts, and office advertisements.
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