How do I start building my brand?
We asked Derm Authority to answer your burning questions on building your own brand and what lessons were learned in the first years of practice. Read for expert answers below!
Dear Derm Authority,
Q: How do I start building my brand?
Every successful brand has a creative personal logo, business card, website, or landing page at minimum, and social media accounts. These all need to be b …
We asked Derm Authority to answer your burning questions on building your own brand and what lessons were learned in the first years of practice. Read for expert answers below!
Dear Derm Authority,
Q: How do I start building my brand?
Every successful brand has a creative personal logo, business card, website, or landing page at minimum, and social media accounts. These all need to be b … 
So, you have made it. No longer a resident, you are now a rising star in one of the best fields of medicine. You are an overachiever and tireless perfectionist. But, you realize that now you have become a small fish in the big pond. What are some tactics that will help you become a big fish? Network…
It’s vital to be self-determined, proactive and resourceful when networking. Unlike busines … 
An elderly gentleman from our rural office presented for a routine skin exam. He was anxious to tell me about a recent acute illness. Seems it made quite an impression on him. With an inward resignation, I leaned back against the counter to listen as it was obvious he had to talk about his recent medical adventure a bit before settling in for the exam. He became quite animated while gesturing to h … 
You may have received advertisements and flyers in the mail highlighting attractive starting or base salaries. This is the way many practices lure young graduates. A high base salary is great, but often these base salaries are only guaranteed for one to two years. After that point, you are likely to be compensated on some form of a production model that takes into account your work output or how m … 
Unfortunately for numerous residency graduates, many of the decisions regarding interactions with pharmaceutical and medical device sales forces have been put into policies. These are often parallel to the strictest of parents attempting to shelter their children from what is socially perceived as “evil” or “influential,” which in many instances has led to the development of very poor rela …