Using Google to Trend Patient Interest in Botulinum Toxin and Hyaluronic Acid Fillers
Google Search is an important tool for patients researching skin care treatments and looking for dermatologists. Data from the 3 billion daily Google searches1 can be used to trend epidemiological patterns within populations using Google Trends (https://trends.google.com/trends; Alphabet Inc.), which reports search volume as relative to the total number of queries performed within a specific per …
Google Search is an important tool for patients researching skin care treatments and looking for dermatologists. Data from the 3 billion daily Google searches1 can be used to trend epidemiological patterns within populations using Google Trends (https://trends.google.com/trends; Alphabet Inc.), which reports search volume as relative to the total number of queries performed within a specific per … 
Gel manicures are noted for their longevity, making them especially popular with brides looking for a manicure that will remain chip-free through the honeymoon. The magazine Brides wrote an article recently raising concerns about the safety of gel nails and the UV light used in the drying and curing process.
How should you respond if a patient mentions gel nails?
For an expert opinion, I c … 
An ancient Chinese theory of acne is gaining popularity in the consumer media. Acne face mapping is the idea that the placement of acne breakouts on the skin reveal the location of health issues occurring inside the body. Consumer lifestyle website Refinery29 wrote an article recently about acne face mapping, which claimed acne in certain locations as signs of imbalances in the digestive system … 
Next Steps in Derm is excited to be a part of the upcoming ODAC (Orlando Dermatology and Aesthetics Conference) taking place this weekend (1/18-1/21) in Orlando, FL. With the conference quickly approaching, we wanted to give you a run-down of the Top 10 Things you should do while in attendance! If you can’t make it to ODAC this year, be sure to put it on your “must attend events” list for … 
Prevention wrote an article recently about a new popular skin treatment among celebrities -- LED light therapy masks. So how should you respond if a patient asks about this treatment?
For an expert opinion, I consulted Jeremy A. Brauer, MD, clinical associate professor in the Ronald O. Perelman Department of Dermatology at NYU School of Medicine.
What is your opinion on the effectiveness o … 