dermatologist

Patient Buzz: Do PHAs Live Up to the Hype? The Expert Weighs In
Polyhydroxy acidsA recent Allure article highlighted a trending group of skin-care ingredients –  polyhydroxy acids or PHAs. The article says PHAs are thought to be more tolerable than other chemical exfoliants. How should you respond if a patient asks about using skin care products with PHAs? For an expert opinion, I consulted dermatologist Cheryl Burgess, MD, FAAD. She is medical director of the Center …
Polyhydroxy acids
Seven Tips for a Successful Media Interview
interview tipsSpeaking with the media can give even the most confident dermatologist anxiety, but there is no need to fear. Relax and remember these seven tips for successful interviews. 1. Let the Reporter Lead and Don’t Be Pushy Remember – this is not your story. This is the reporter’s story. As a source, you are a vital part of the story, but you are not the one calling the shots. Whatever you do, do …
interview tips
Using Google to Trend Patient Interest in Botulinum Toxin and Hyaluronic Acid Fillers
google searchGoogle Search is an important tool for patients researching skin care treatments and looking for dermatologists.  Data from the 3 billion daily Google searches1 can be used to trend epidemiological patterns within populations using Google Trends (https://trends.google.com/trends; Alphabet Inc.), which reports search volume as relative to the total number of queries performed within a specific per …
google search
Patient Buzz: The Truth About Gel Nails – The Expert Weighs In
Gel NailsGel manicures are noted for their longevity, making them especially popular with brides looking for a manicure that will remain chip-free through the honeymoon. The magazine Brides wrote an article recently raising concerns about the safety of gel nails and the UV light used in the drying and curing process. How should you respond if a patient mentions gel nails? For an expert opinion, I c …
Gel Nails
Patient Buzz: Is There Any Truth to Acne Face Mapping? The Expert Weighs In
face mappingAn ancient Chinese theory of acne is gaining popularity in the consumer media. Acne face mapping is the idea that the placement of acne breakouts on the skin reveal the location of health issues occurring inside the body. Consumer lifestyle website Refinery29 wrote an article recently about acne face mapping, which claimed acne in certain locations as signs of imbalances in the digestive system …
face mapping