Top Three Social Media No-Nos for Dermatologists
Next Steps in Derm, in partnership with ODAC Dermatology, Aesthetic and Surgical Conference, interviewed Dr. DiAnne Davis (a board-certified cosmetic dermatologist specializing in noninvasive facial rejuvenation, skin of color, hair loss, and cosmetic dermatologic surgery) about social media dos and don'ts. Watch as she offers her three best tips on how dermatologists should protect themselves bef …
Next Steps in Derm, in partnership with ODAC Dermatology, Aesthetic and Surgical Conference, interviewed Dr. DiAnne Davis (a board-certified cosmetic dermatologist specializing in noninvasive facial rejuvenation, skin of color, hair loss, and cosmetic dermatologic surgery) about social media dos and don'ts. Watch as she offers her three best tips on how dermatologists should protect themselves bef … Continue reading "Top Three Social Media No-Nos for Dermatologists"
“I read great things about you on Yelp” is something that a chef at a restaurant would normally hear. Unfortunately, this phrase is becoming more and more common in the medical setting. And although most physicians would cringe when hearing that phrase, a recent survey of 1700 adults showed that 63% of respondents would choose to see a physician with a stronger online presence. This trend will … 
For small businesses, Twitter is sometimes viewed as a “second-tier” social network, lagging behind more readily engaging platforms like Facebook or even LinkedIn . And despite falling behind those networks in stock market value, Twitter is in the headlines every single day, often as a conduit for newsworthy statements from celebrities, haphazard politicians, high-profile organizations, et … 
Dear Derm Authority: What is new in digital marketing?
There are some major changes that have come out recently in the world of digital marketing and social media that will assist with the promotion of your dermatology practice.
Here is the breakdown:
Facebook - Facebook now offers stories that disappear within 24 hours similar to those of Snapchat and Instagram. This enables people to … 
Using social media to engage current and prospective clients is fast becoming a non-negotiable part of marketing. At the same time, it can become overwhelming to know where to begin or how to approach some of the different platforms. The best way to use social media to build your practice is in providing valuable information, and other content that relates to your business or services.
Boos … 