Six Tips to Becoming a Trusted Media Source
media source
by Allison Sit on
You’ve survived your first media interview. You may have even enjoyed it. But how do you become your area’s go-to expert on all things dermatology? Follow these six tips to becoming a trusted media source. Be Reliable Always, always, always respond to reporter inquiries as soon as possible. While most print reporters have longer deadlines for their feature stories, TV reporters are typically …
Three Steps to Developing Key Messages
media relations dermatology
by Allison Sit on
In the last delivery of my Media Relations in Dermatology series, I covered how to develop a media pitch. So now that you’ve landed a media interview about dermatology, you are probably wondering what's next. Just like in job interviewing, the trick is to be prepared. Developing key messages helps you determine in advance the main message you want to communicate and its supporting facts. These a …
Dermatology Media Relations: When to Hire an Agency
media relations and press relations in dermatology and SanovaWorks
by Allison Sit on
Dermatology Media Relations - Part II So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own. When to use an agency: You’re in a large media market. If you’re in a large metro area, you wil …