Patient Buzz Series: Kylie Jenner and Walnut Scrubs
Patient BuzzThis month’s Patient Buzz includes several articles your patients may ask about during an office visit. Are walnut scrubs, like the one promoted by Kylie Jenner, good for the skin? Does sunscreen cause cancer? Are essential oils good for bug bites? Be prepared for these and other questions your patients may ask by checking out this listing of dermatology articles in the consumer press: A …
Patient Buzz
Marketing Tips & Tricks for Your Derm Practice
medical marketingMarketing is in a constant state of change. Google updates their algorithms almost weekly. Social media platforms add new features. Technology provides more innovation. The list goes on and on. A doctor recently asked Risa Goldman Luksa of Goldman Marketing Group, “What has changed in medical marketing over the last year?” In her opinion, below are the 6 biggest changes: SEO (Search En …
medical marketing
Sentinel Lymph Node Biopsy for Melanoma
John Zitelli, MDBacked by a mountain of evidence, Dr. Zitelli walked us through the new and changing role of sentinel lymph node biopsy for melanoma in a riveting 20-minute talk presented at the 16th annual ODAC conference. Here are the highlights. "Let’s separate what’s really evidence based from what you’ve been told.” Before delving in, Dr. Zitelli skillfully laid the framework for his lecture. The c …
John Zitelli, MD
Hyperhidrosis: Where are we?
hyperhidrosis delayed treatmentCan you think of a skin condition that has a greater negative impact on quality of life than eczema or psoriasis?  That’s right, you guess it—hyperhidrosis!  I still remember my first hyperhidrosis patient who refused to shake people’s hands, go on dates, or attend social events due to his condition.  After his treatment, he was like a new man.  I can’t tell you how satisfying it was t …
hyperhidrosis delayed treatment
Making Sense of Cosmeceuticals
CosmeceuticalsDermatology thought leader Hilary Baldwin, MD helps us make sense of cosmeceuticals by sharing her approach to them, including how to define them and evaluate their utility. On a funny note, Dr. Baldwin confesses being a skeptic and a hypocrite when it comes to cosmeceuticals. She remains skeptical about some of the science but at the same time uses 5 cosmeceutical products herself. We love her …
Cosmeceuticals