So you want to become a KOL?
Many dermatologists wonder how best to become a KOL (Key Opinion Leader) or Thought Leader. While there is no right or wrong way to accomplish this, following are some thoughts on ways to go about it.
Ways to Enhance Your Reputation and Become a KOL
It is important to have an opinion. This may seem obvious, but many individuals who want to be well thought of avoid expressing any opinion that …
Many dermatologists wonder how best to become a KOL (Key Opinion Leader) or Thought Leader. While there is no right or wrong way to accomplish this, following are some thoughts on ways to go about it.
Ways to Enhance Your Reputation and Become a KOL
It is important to have an opinion. This may seem obvious, but many individuals who want to be well thought of avoid expressing any opinion that … 
Acne Awareness Month gives us access to international thought leader and acne guru Dr. Hilary Baldwin. Dr. Baldwin is medical director of the Acne Treatment & Research Center in Morristown, NJ which adopts an integrative approach to provide acne patients with additional services not typically offered in traditional dermatology clinics. If you have questions about her integrative approach to ma … 
Marketing is in a constant state of change. Google updates their algorithms almost weekly. Social media platforms add new features. Technology provides more innovation. The list goes on and on. A doctor recently asked Risa Goldman Luksa of Goldman Marketing Group, “What has changed in medical marketing over the last year?” In her opinion, below are the 6 biggest changes:
SEO (Search En … 
For small businesses, Twitter is sometimes viewed as a “second-tier” social network, lagging behind more readily engaging platforms like Facebook or even LinkedIn . And despite falling behind those networks in stock market value, Twitter is in the headlines every single day, often as a conduit for newsworthy statements from celebrities, haphazard politicians, high-profile organizations, et … 
Most think the full patient story is in the medical records. This is partially true, but a large part of the patient treatment story is told by the CPT codes billed and the modifiers added to those CPT codes. There are hundreds of modifiers to choose from and choose wisely because the modifiers added to a code could result in a denied or unpaid claim.
Modifiers May Be Used To:
Identify a rel … 