Dermatology Media Relations: When to Hire an Agency
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil …
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil … Continue reading "Dermatology Media Relations: When to Hire an Agency"
Tips on Giving Back from Dr. Deborah Sarnoff
Next Steps In Derm strives to help you achieve your career goals. A well-rounded career includes giving back to the communities we serve and to the greater field of medicine. Dr. Angelo Landriscina recently got the chance to talk with Deborah Sarnoff, MD, a board-certified dermatologist practicing in New York and President of the Skin Cancer Founda … 
Chemical peeling is one of the oldest resurfacing procedures used in dermatology, and it is still the most popular. Why the staying power? For reasons such as, ease of use, versatility, and low cost have helped maintain chemical peels as a cornerstone of the aesthetic repertoire. In this two-part primer, I’ll review the basics of chemical peels including agents used, techniques and potenti … 
Pop quiz: Advertising is the only way to promote a practice. Right? Wrong.
There’s another way to promote your practice in the media without purchasing ads. Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me … 
This is the second article in the two-part series about the five cardinal rules of finding a mentor. In part one, I discussed rules one and two: be honest and fearless. Read on to learn how to seal the deal by following cardinal rules three, four, and five which cover the importance of being open-minded, putting in the effort, and embracing the ‘now.’
3. Be open-minded.
Sure, you may have … 