6 Steps to Develop a Media List and Pitch
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo …
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo … Continue reading "6 Steps to Develop a Media List and Pitch"
Avoid Physician Burnout
“I don’t know.” It’s a phrase that is near and dear to my heart.
In medical school, we were told it was the go-to phrase when we didn’t know the answer to a question. After all, we were medical students. How much could anyone really expect us to know?
What is the diagnosis? “I don’t know.” What is the etiology? “I don’t know.” What is the first- … 
Below are the issue highlights and editor picks for the November issue of JDD!
This month's Special Topic: Lasers, Light Sources, and Devices.
Microablative fractional resurfacing with the DOT laser enables treatment with short post-procedure recovery time and very low incidence of AE’s in The Safety of Laser Skin Resurfacing With the Microablative Carbon Dioxide Laser and Review of the … 
I am pleased to publish my second delivery in this 2-part series, offering our perspectives on private equity (PE) to residents and early career dermatologists reading Next Steps in Derm. In part 1 of my series, I provided an overview of the PE landscape in dermatology along with five out of ten concerns about PE-backed models. Herein, I will highlight the remaining 5 concerns about PE-backed mode … 
Building a Career in Aesthetic & Laser Dermatology, Medical Journalism, and Becoming a Published Book Author
Our Next Steps readers had the opportunity to ask Dr. Doris Day questions on building a career in aesthetic and laser dermatology, medical journalism, and becoming a published book author. See all her insightful answers below
1. As an accomplished author, what advice do you have for t …