Dermatology Media Relations: When to Hire an Agency
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil …
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil … Continue reading "Dermatology Media Relations: When to Hire an Agency"
Pop quiz: Advertising is the only way to promote a practice. Right? Wrong.
There’s another way to promote your practice in the media without purchasing ads. Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me … 
Difficult Staff - One Challenge Among Many
The day-to-day challenges that dermatologists face in the office setting can often be more challenging than providing the actual treatment to a patient. For example, staff attendance, training, interpersonal issues, monetary challenges, and compliance regulations are just a few examples of the many pieces of the complex puzzle. As many know, your staff c … 
We are living at a time of unprecedented access to information.
Anyone with an internet connection can access vast amounts of knowledge with little effort. While this change has had broad implications for society at large, its impact is especially felt in medicine and science. Clinical questions we might encounter on a day to day basis may now be answered with a simple google search. The li … 
Dermatology practices often deal with denials and even audits because the complexities of billing and coding lend themselves to a lot of billing and coding errors. Billing and coding for dermatology requires detailed reporting, detailed information on procedures completed and following multiple procedure rules. Throughout the past several years, multiple changes have been made to dermatology codes … 