Twitter for Derm Practices: Why You Need It
For small businesses, Twitter is sometimes viewed as a “second-tier” social network, lagging behind more readily engaging platforms like Facebook or even LinkedIn . And despite falling behind those networks in stock market value, Twitter is in the headlines every single day, often as a conduit for newsworthy statements from celebrities, haphazard politicians, high-profile organizations, et …
For small businesses, Twitter is sometimes viewed as a “second-tier” social network, lagging behind more readily engaging platforms like Facebook or even LinkedIn . And despite falling behind those networks in stock market value, Twitter is in the headlines every single day, often as a conduit for newsworthy statements from celebrities, haphazard politicians, high-profile organizations, et … Continue reading "Twitter for Derm Practices: Why You Need It"
Create a Strategy and Team-Up with Technology
Negative reviews may be one of the most frustrating experiences for a doctor. From a patient unhappy with the front desk staff, the parking situation, the price of their Rx, to the amount of one-on-one time with the doctor, unrealistic treatment expectations, or just because the patient is having a bad day.
In today’s world your online reputation … 
Our Next Steps readers had the opportunity to ask Dr. Leslie Baumann questions on Skincare Retailing, Staff and Patient Education, and the Art of Designing Custom Skincare Regimens. See all her insightful answers below.
I am a board-certified dermatologist practicing in Nigeria for the last 2 years. I recently set out running a dermatology clinic and I have a huge interest in aesthetic dermatolo … 
I am pleased to publish my second delivery in this 2-part series, offering our perspectives on private equity (PE) to residents and early career dermatologists reading Next Steps in Derm. In part 1 of my series, I provided an overview of the PE landscape in dermatology along with five out of ten concerns about PE-backed models. Herein, I will highlight the remaining 5 concerns about PE-backed mode … 
Next Steps in Derm is published by SanovaWorks.
Private equity (PE) is one of the hottest topics in dermatology right now. I knew nothing about PE during my residency and fellowship training. I entertained the possibility of working for a PE-backed group after my fellowship training and even shortly thereafter. However, after talking to many colleagues, I saw the light and walked away from the … 