How to Build Your Injectable Business: Creating an Effective Marketing Plan
Part 3 of 3
This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv …
Part 3 of 3
This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv … Continue reading "How to Build Your Injectable Business: Creating an Effective Marketing Plan"
There is one particular “pearl” I’ve learned throughout my career, which in my opinion is one of the most important elements of the doctor/patient relationship: the human touch.
Sometimes, this can include the physical “laying of hands” onto a patient as part of an encounter. But in all cases, it means connecting with the patient in a heartfelt, professional and friendly way. Patients w … 
There are many benefits to joining a local or regional dermatology society
The decision to join a local or regional dermatology societies is important during residency and post-residency. There are many benefits to joining a local or regional dermatology society. Including, but not limited to, educational opportunities, social interaction and professional stimulation. Another benefit is for commu … 