6 Steps to Develop a Media List and Pitch
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo …
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo … Continue reading "6 Steps to Develop a Media List and Pitch"
The Expert Weighs In
In a recent interview on Good Morning America, board-certified dermatologist Dr. Whitney Bowe mentioned hyaluronic acid (HA) supplements as a possible treatment to moisturize dry skin. Since Dr. Bowe said research on these supplements is preliminary, how should you respond if a patient asks about the benefits of an oral hyaluronic acid?
For an expert opinion, I consulted W … 
Avoid Physician Burnout
“I don’t know.” It’s a phrase that is near and dear to my heart.
In medical school, we were told it was the go-to phrase when we didn’t know the answer to a question. After all, we were medical students. How much could anyone really expect us to know?
What is the diagnosis? “I don’t know.” What is the etiology? “I don’t know.” What is the first- … 
[vc_row][vc_column][vc_column_text]ABSTRACT
Bruising after dermal filler and neuromodulator injections is a common side effect and can have durations of 1 to 2 weeks. While it ultimately resolves, faster resolution can produce better outcomes for patients and also make patients more likely to return for future treatments. We report the successful reduction in bruising following injections of fi … 
You are called to evaluate a patient that recently returned from a trip to Mexico with these cutaneous findings. Upon further questioning, he reports being on oral doxycycline for Lyme disease for the past 14 days. What is the major contributor of this cutaneous reaction?
A.) UVA
B.) UVA1
C.) UVB
D.) UVC
E.) Visible Light
To find out the correct answer and read the explanation, click he …