Five Tips for Incorporating Cosmetic Procedures Into A Medical Practice
Cosmetic injectables
by DEBORAH S. SARNOFF, MD, FAAD, FACP on
The most rewarding part of my job is making people happy, exceeding their expectations, and improving their self-esteem. In my private practice in Manhattan and Long Island, New York, I specialize in skin cancer treatment and cosmetic dermatology. Although these might seem like polar opposites, in reality I bridge two worlds of medicine whose goals are the same: to help people stay healthy and to …

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How to Spot and Avoid Dealing with Difficult Cosmetic Patients
difficult cosmetic patient
by Benjamin Barankin, MD on
Many dermatologists enjoy seeing and treating cosmetic patients. There is the creative artistic aspect to treating these patients, as well as the fairly immediate improvement, minimal downtime and risk, and overall mostly happy patients who pay good money to look their best. However, a cosmetic patient who is not pleased with you or the results they achieved can give you gray hair, or worse, l …

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How to Build Your Injectable Business: Creating an Effective Marketing Plan
Dermatology Marketing
by LESLIE BAUMANN, MD, FAAD on
Part 3 of 3 This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv …

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How to Build Your Injectable Business Part 2
injectible business
by LESLIE BAUMANN, MD, FAAD on
Part 2 of 3 In part one of this series I discussed how to prepare your practice for introducing injectables. In this second part, I will discuss how best to educate both your staff and patients. Staff Training You must take the time to educate your entire staff about the injectables, how much they cost, what the pre- and post-procedure instructions are, and how long the injectables will last. P …

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How to Build Your Injectable Business
injectible business
by LESLIE BAUMANN, MD, FAAD on
Part 1 of 2 Building a cash-based cosmetic injectable practice is daunting at first because there is so much competition. This three-part series will give you a roadmap for preparing yourself and your practice to be a successful top-tier cosmetic practice. Keep in mind that consistency and patience are crucial for success. Most de novo practices take about five years to develop into thriving cosm …

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