Media Relations in Dermatology
media relations in dermatology
by NEXT STEPS IN DERM TEAM on
Becoming a media expert can help grow a dermatology practice. But how and where do you begin? In this 6-part series,  Allison Sit, public relations and communications expert, shares valuable advice on how to get started. Read each part of the series below: Part 1: Five Ways Media Relations Can Help You Build Your Practice Part 2: When to Hire An Agency Part 3: Six Steps to Develop a Med …

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The First Job: Know Your Worth, Market Yourself, Negotiate the Contract
First job in dermatology
by Neal Bhatia, MD on
In a previous article, Dr. Neal Bhatia shared his views and advice on the many options available to dermatology residents after residency training. In this article, he offers further advice to residents on finding their first job, including a primer on understanding employment contracts. Marketing as a Job Candidate The successful job applicant plans ahead and is strategic. The phrase “knowle …

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Addressing the Barriers to Greater Diversity in Dermatology
diversity in dermatology
by Lola Adekunle, MD on
Skin color comes in all shades. Similarly, dermatologists should reflect the diversity that is apparent in our patients. However, in the US, African-Americans make up 12.8% of the population while there are only 3% of Black dermatologists.1 Addressing this gap is beneficial because studies have shown race-concordant visits are longer and have higher levels of patient satisfaction and patient engag …

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Burning out from One-Star Reviews, the new battleground
Many Faces of Burnout
by Neal Bhatia, MD on
One of the most talked-about causes of burnout, aside from how many of us are too tired even though we sleep at home instead of at the hospital, is dealing with the difficult patient. It is a paradox because customers choose to do business with a certain establishment, and customer service is a business idea developed to attract and retain profits.  However, a physician’s obligation to patients …

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The Opposite of Burnout
The Many Faces of Burnout
by Andrea Murina, MD on
Burnout can take many shapes and forms, and often times, identifying the risk factors leading up to it can be tricky. This series will explore the many faces of burnout by offering different perspectives from a panel of experts who presented at the AAD 2019 Annual Meeting in Washington DC. We kicked off the series last week with Dr. Elizabeth (Lisa) Swanson's advice on how to treat and prevent bur …

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