How to Build Your Injectable Business: Creating an Effective Marketing Plan
Part 3 of 3
This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv …
Part 3 of 3
This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv … Continue reading "How to Build Your Injectable Business: Creating an Effective Marketing Plan"
Part 2 of 3
In part one of this series I discussed how to prepare your practice for introducing injectables. In this second part, I will discuss how best to educate both your staff and patients.
Staff Training
You must take the time to educate your entire staff about the injectables, how much they cost, what the pre- and post-procedure instructions are, and how long the injectables will last. P … 
After residency, you might go into solo practice or join a group practice or academic/hospital based dermatology practice.
You may find that you want to offer laser therapy to your patients, but aren’t sure where to start to find the best laser. In this article, I provide a few pearls on how to select which laser or light device to buy for your practice post residency.
First, wait and see wh … 
My name is Dr. Elliot Battle, I am a cosmetic dermatologist in Washington DC.
My advice to every resident and every future dermatologist is to take as much time as you did when you chose medical schools and residency programs to choose the right venue for your future.
A lot of my colleagues choose the first job that was offered to them, we have such a broad choice now; from general to cosmetic …