Dermatology Media Relations: When to Hire an Agency
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil …
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil … Continue reading "Dermatology Media Relations: When to Hire an Agency"
Pop quiz: Advertising is the only way to promote a practice. Right? Wrong.
There’s another way to promote your practice in the media without purchasing ads. Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me … 
Do your patients ever ask you about a dermatology treatment or concern that may seem off-the-wall?
Chances are they learned about that dermatology treatment or concern in the news. Want to know what your patients are reading about? Here are some recent news articles about dermatology in the consumer press:
Allure:
Carbonated water in beauty products
Ear pimples
How to … 
Introduction
I am honored to have been invited to contribute to Next Steps in Derm! My name is Azam Qureshi and I recently completed a year working as a dermatology research fellow. I completed my fellowship between my third and fourth years of medical school. I hope that speaking about my experiences as a research fellow and prospective dermatology trainee will contribute to provide a valuab … 
Our Next Steps readers had the opportunity to ask a mentor, Dr. Amy McMichael, chair and professor of dermatology at Wake Forest University Health Sciences and past president of the Skin of Color Society, questions about establishing a career in academics, finding a mentor, and better serving patients of color. See all of her insightful answers below.
Q1: I attended the Skin of Color Semina …