Patient Questions: Be Prepared for What Your Patients May Ask
Do you ever field odd-ball patient questions and wonder where the information they presented came from? The new “Patent Buzz” series addresses recent dermatology news from the consumer press and provides background on the conditions and treatments your patients may ask about at their next office visit.
Allure: Do you need a face towel?
Brides: Are gel nails safe?
GMA: Skin tips …
Do you ever field odd-ball patient questions and wonder where the information they presented came from? The new “Patent Buzz” series addresses recent dermatology news from the consumer press and provides background on the conditions and treatments your patients may ask about at their next office visit.
Allure: Do you need a face towel?
Brides: Are gel nails safe?
GMA: Skin tips … Continue reading "Patient Questions: Be Prepared for What Your Patients May Ask"
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil … 
Pop quiz: Advertising is the only way to promote a practice. Right? Wrong.
There’s another way to promote your practice in the media without purchasing ads. Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me … 
Do your patients ever ask you about a dermatology treatment or concern that may seem off-the-wall?
Chances are they learned about that dermatology treatment or concern in the news. Want to know what your patients are reading about? Here are some recent news articles about dermatology in the consumer press:
Allure:
Carbonated water in beauty products
Ear pimples
How to … 
Introduction
I am honored to have been invited to contribute to Next Steps in Derm! My name is Azam Qureshi and I recently completed a year working as a dermatology research fellow. I completed my fellowship between my third and fourth years of medical school. I hope that speaking about my experiences as a research fellow and prospective dermatology trainee will contribute to provide a valuab …