dermatology KOL

Dermatology KOLs on Becoming a Go-To Media Expert
Media Expert in Dermatology
by Allison Sit on
Dermatology KOLs Adam Friedman, MD and Joel L. Cohen, MD, and Heather Onorati, former dermatology magazine editor and managing editor for Pathogens and Immunity journal, share their expert advice on becoming a go-to media expert in the dermatology When Adam Friedman, MD, began his dermatology career, he made the most of every media opportunity that came his way. He sent reporters scientific pap …
Navigating Media Relations in Dermatology: Do’s and Don’ts from the Experts
media relations in dermatology
by Allison Sit on
Media-savvy dermatologists, reporters and editors who cover the specialty share insightful tips on navigating media relations in dermatology. Talk to any media savvy dermatologist and you’ll hear stories of interview successes – coverage that was fair and accurate – as well as interview disappointments. “You say something, they take a snippet and it’s put in not exactly the way you …