Three Steps to Developing Key Messages
In the last delivery of my Media Relations in Dermatology series, I covered how to develop a media pitch. So now that you’ve landed a media interview about dermatology, you are probably wondering what's next. Just like in job interviewing, the trick is to be prepared. Developing key messages helps you determine in advance the main message you want to communicate and its supporting facts. These a …
In the last delivery of my Media Relations in Dermatology series, I covered how to develop a media pitch. So now that you’ve landed a media interview about dermatology, you are probably wondering what's next. Just like in job interviewing, the trick is to be prepared. Developing key messages helps you determine in advance the main message you want to communicate and its supporting facts. These a … 
Acne, Psoriasis, Winter Beauty - and More! Be prepared for what your patients may ask!
Do you ever field odd-ball patient questions and wonder where the information they presented came from? The new “Patent Buzz” series addresses recent dermatology news from the consumer press and provides background on the conditions and treatments your patients may ask about at their next office visit.
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In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo … 
Do you ever field odd-ball patient questions and wonder where the information they presented came from? The new “Patent Buzz” series addresses recent dermatology news from the consumer press and provides background on the conditions and treatments your patients may ask about at their next office visit.
Allure: Do you need a face towel?
Brides: Are gel nails safe?
GMA: Skin tips … 
Dermatology Media Relations - Part II
So you want to participate in media articles as a means of growing your dermatology practice. Time to call the professionals, right? Not necessarily. Here are three situations when to use a media relations agency and four tactics that you can do on your own.
When to use an agency:
You’re in a large media market.
If you’re in a large metro area, you wil …